Your Ideal Customer Workbook!
Identifying your ideal customer is not as easy as just pointing and saying there they are. You need to do some research, look at your current clients, and start to understand their demographics and psychographics. This workbook gives you everything you need to identify your ideal customer even if you don't currently have any.
Your Ideal Customer Profile!
Once you've identified your ideal customer you need somewhere to document it so you, your employees and your referral sources know exactly what you're looking for. Why leave it to chance now you know who your ideal customers are?
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